ABOUT ME
Who am I?
A proactive individual who is keen on getting along with different people and having a goal in succeeding in today’s vibrant business world, as being confident, responsible, and trustworthy. Eager to polish skills and experience in career-related positions. Serving in various roles across finance, marketing, and media businesses, I have gained useful skills and I am well experienced in project management, market analysis, communications, as well as generating generic business ideas. Able to work on own initiative or as part of a team and take up a leadership role.
PROFESSIONAL EXPERIENCE
Where I worked?
TRAFFIC QUALITY SPECIALIST,
EPSILON
November 2020 - Present
managed Traffic Quality for display and video campaigns (desktop, mobile, in-app, native, and CTV-OTT) with over $8MM in revenue per fiscal quarter, including multiple Fortune and S&P 500 companies across different industries
analyzed data from ad-serving and ad-verification platforms, including Integral Ad Science, Double Verify, Google Ads, MOAT, etc. to identify trends and in-flight strategies
optimized campaign performance against various metrics including Invalid Traffic(under 1%), Brand Suitability(under 5%), Geo-Targeting, etc.
reduced unassociated cost by 90% through identifying relevant Site IDs and IPs
managed data visualization dashboards for Traffic Quality and Cost Control
TRAFFIC ASSISTANT,
TDW+CO
March 2020 – August 2020
assisted in communication and management of Digital/OOH/Print/Radio/TV partnership
maintained project schedules effectively
coordinated daily agency operations and reported to Project Manager and Director of Operations Strategy
NEW MEDIA INTERN,
CHINA DAILY
June 2018 – July 2018
curated original media content for e-marketing purpose under various social media platforms
developed new media projects
directed productions & edited visual and video content
MARKETING & PUBLIC RELATIONS INTERN,
SINCLAIR COMMUNICATIONS
assisted in planning, creation, and implementation of integrated marketing and PR communications programs across a wide range of brands (Swire Properties; Toyota; BMW; Department for International Trade, UK; Savannah College of Art and Design)
created and translated press materials
initiated proactive media pitching
January 2018 - April 2018
SUMMER INTERN,
CHINA MERCHANTS BANK
June 2017 – July 2017
analyzed fund adequacies and market situation
presented minutes and presentations for clients and fellows
assisted in financial consultancy and relationship management in the Private Banking Division
EDUCATION
What I have learned?
2020 - Present
UCLA EXTENSION
Certificate in Marketing, Digital Marketing
2014Â - 2019
CITY UNIVERSITY OF HONG KONG
(City University of Hong Kong is a leading public research university in Hong Kong. Currently ranked 52nd in the world and the 5th best university under 50 years of age, under QS (Quacquarelli Symonds). )
Bachelor of Business Administration (Finance–Quantitative Finance & Risk Management)
Minor in Public Relations & Advertisement
Summer 2017
NATIONAL UNIVERSITY OF LAOS
Summer Learning Program
OTHER LEARNING EXPERIENCE
What else?
2018Â - 2019
VOLUNTEER AMBASSADOR,
CITY-YOUTH EMPOWERMENT PROJECT AMBASSADOR
created real changes within underprivileged communities through service
coordinated in service planning
2017 - 2019
MENTOR,
DEPARTMENT OF ECONOMICS & FINANCE, CITY UNIVERSITY OF HONG KONG
advised junior fellows over academic and career aspects
fostered junior fellows’ rapid adaptation to university life
2015 - 2016
EXTERNAL VICE-PRESIDENT,
ECONOMICS AND FINANCE SOCIETY, CITY UNIVERSITY OF HONG KONG STUDENTS’ UNION
organized various activities (Joint University Business Dinner, Joint University Charity Ball, etc.) that gathered business elites, eminent political figures, student leaders
enhanced members’ awareness, knowledge and employability of the financial market through leading forums and workshops with industry elites
MY SKILLS
What I do?
CREATIVES
Adobe Creative Cloud (After Effects, Audition, Illustrator, InDesign, Photoshop, Premiere Pro)
ANALYTICS
Bloomberg Terminal, Google Analytics, Google AdWords,
C, Python, SQL, Tableau, VBA
LANGUAGE
English (Fluent), IELTS 8.0; Japanese (Beginner); Cantonese (Native), Mandarin (Fluent), Taiwanese (Native)
PRODUCTIVITY
Advantage Software;
G Suite;Â
Microsoft Office (Access, Excel, PowerPoint, Outlook, Word)
"Life is like riding a bicycle. To keep your balance, you must keep moving. "